Watermelon Wishes Studio Tour

Studio Tour

Hey y’all! I am so happy to be here today and really excited to show you the new studio. Our transition from a retail shop into our now private studio setting took place gradually over a period of four weeks. It was really important to me that this major change be orchestrated with ease and grace. As a direct result of my intention, I can look back and say I never felt rushed or pressured in any fashion and I have absolutely no regrets.

Timeline wise, we moved out of the Middleburg location the third week of July, stored the contents in our garage for a week, and then moved into the new space this past weekend which was the fourth weekend of July. I said a proper goodbye to old space and a proper hello to the new space. Interestingly enough, it was really liberating to lock the door on the retail studio for the last time. I felt a wave of freedom rush over me and I knew I had made the right decision. A big thank you to my husband and children for showing up twice to move me and for allowing me this extra space and time to process the transition. It was well worth the additional effort and I think they will all agree everything went off without a single hitch.

The new space, which we have affectionately dubbed my “World Headquarters”  is even better than I had imagined. It is so quiet and peaceful and I can hardly wait to get settled in my new routine. It was really important to me that the studio be functional, look beautiful and feel inviting. I spent a great deal of time visualizing the various aspects before we moved in and knew there would be areas dedicated to planning and blogging, sewing, storage and supplies. This particular office has several unique features which I especially adore including two built in oversized bulletin boards (which I have fabulously styled) and sleeping loft (which we are in the process of converting into a fabric loft).

I am so thrilled with how everything came together and I hope you will have a look around and let me know what you think! As always, I thank you for your continued interest in my work and appreciation your support and enthusiasm throughout the years. The best, as they say, is yet to come!

Lots of love,


Moving Day and Moon Pies

I need to eat a Moon Pie or two…

Moving Day and Moon Pies

It’s moving day. And, I need to take a moment, to myself and just eat a Moon Pie or two.

Honestly, I am a bit surprised by how much of myself I have poured into this little shop. Literally every detail, from the wall decor to the organization, was infused with a dash of hope.

In hindsight, as I pack the place up and relive each intention, I can clearly see how much effort I expended in the physical arrangement of things. The beauty. The color. The feeling. It was all there.

Operating this shop was a lot like climbing a mountain. On a personal level, I tackled so many insecurities, that I feel like a Gold Medalist right now. But, on another level, deeper inside, there is a sadness seeping in. I think mostly because it doesn’t feel like my shop anymore now that everything is boxed up.

I am not going to run from this sadness; but, instead embrace the beauty of it. I know exactly what it is like to operate a sweet little boutique. I do. Yes, I do. I took that dream and I made it real and it was awesome!

Oh, look, there’s another mountain over there. Let’s go for a hike and burn off these Moon Pies. Shall we?




My New Studio

Watermelon Wishes is moving!

My New Studio

My grandmother believed, and so do I, that when one door closes another door opens. With much sadness, the time has come for me to say goodbye to Middleburg. Oh, how I have enjoyed  this village and all its charm. It is the kind of place people fall head over heals in love with and I surely did.

Unfortunately, today the town looks nothing like it did when we settled in five years ago. A public works project which involves replacing the aging water pipes and redesigning the sidewalks, crosswalks and lamp posts has aesthetically devastated the town.

This project disruption began at the beginning of the year and is not scheduled to conclude until October 2016—just in time for the Film Festival and our historically long, cold winter. The latter of which played a major factor in my decision to relocate. I tried; but, just could not get beyond the drastic decrease in foot traffic. I desperately miss all of the beautiful people with whom I would conspire and inspire.

And, so, rather than let sadness consume my heart, I set out on a mission to find us a new home and I have! The new space is situated in a similar Main Street centered community. It has charm and charismatic people. It has a coffee shop and a handful of homegrown restaurants. A sweet little post office, a beauty parlor and a yarn shop. It is the perfect place for me!

The only downside (which might also be an upside) is that I also have to say goodbye to our talented artisan team as the new space is on the second floor and will not be accessible to our retail customers. It has been such an honor to represent these ladies and their beautiful brands and I will miss them all dearly. As for the upside, I will be creating a space in which I can continue to mentor and inspire handmade artisans around the world via a new virtual Main Street Artisan Collaboration. In addition, the new space will offer me a permanent home for my sewing blog Sewspire and Watermelon Wishes (the label under which I will continue to market my line of custom diaper bags, camera bags and accessories). All three entities will be wrapped up nice and tidy under the larger Andrea Chapman, LLC umbrella.

While goodbyes are always emotional, I am truly excited for this new chapter and really looking forward to shining my light on these pillars of my business which I have been dreaming and scheming up for years!

I want to thank our artisan team, all of my neighboring shop keepers, my wonderful landlord and our customers for their loyalty and support. I’ve had the time of my life and will cherish our conversations for years to come. That space, was magical, in that it drew in the most amazing creative souls I could have ever imagined meeting. We laughed, we cried (mostly happy tears) and we solved some of the worlds biggest problems right there at 7 W. Washington Street. Many, many thanks, from the bottom of my heart.

So what’s next? We’ll be packing up the shop slowly these next few weeks and I will be moving into the new space the first week of August 2016. I can hardly wait to show you how cute it is! It has a loft! And—the best part—I will finally be surrounded by other creative souls and entrepreneurs who are on the same path as I (more about this to come, I promise!)

Thank you again, for reading, for caring and for sharing.

Lots of love,

P.S. I hope you will continue to to be inspired by and shop our former artisans! I will and am surely going to miss arranging these gorgeous goods: